Just some info for you when you are shopping around for the best price.
The dealer invoice for the bike is $11,349.00 which includes the $300.00 shipping charge from the manufacture.
Assembly cost is estimated per similar models at $40.00
The ready to sell price $11,389.00 This is the price the dealer incurred for the bike to be on the show room floor.
Any money above this price is pure profit.
Dealers also get a "hold back." The hold back is a percentage of the total sales price that the manufacture will pay the dealer. Basically it's a kick back. The hold back on the Fury is 5%.
For example, if they sell you the bike at MSRP $12,999.00 they are making a tidy profit.
MSRP 12,999 - RTS 11,389 = $ 1,610 profit from sale
5% HB 650.00
Total profit $2,260.00
If they charge you for shipping / freight, set up or any other charges it's on top of the $2,260.00
How I got mine for $1000.00 under MSRP.
I faxed ten dealers around the LA area. One in Hollywood wanted MSRP + 898.00 fright + 997.00 setup! Sadly I am sure some individual paid their price. Any way a number of the dealers told me I was "nuts". " They had kids to feed." " The bike is in such high demand they can easily get MSRP.... etc."
I had a dealer accept my cash offer for a 2010 Fury for $11,999.00 w/ no other fees.
If you fax your offer call ahead and find out who the sales manager is. Direct your fax to him/her. They will tell you that you must come in... blah blah, blah. It's just a means to get to into the store where they have more control. Tell them if they don't want your business you will go down the street. Dealers are hurting at the present time. All those bikes on the sales floor are costing the dealer money each day they remain unsold.
Hope that is of some assistance. Please feel free to PM if you have questions.
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