If by 'program' they mean download a pre-dyno'ed map into the pc5, by all means just do that yourself; even doing it for the first time you're talking literally 10 minutes or so, following instructions step-by-step and using the pc5 and supplied USB cable right out of the package. On the other hand, if they're actually offering you a dyno run for $35 bucks, by all means grab that baby and run with it. But I'd be surprised.
One other note: the maps from dynojet's website are still rather sparse; a stock intake/exhaust configuration, and one for stock air/cobra swepts with baffles, if I remember right. You can doublecheck for additions, but I don't think there's any others.
S&S has put out several free maps for their air intake and several different aftermarket pipes; I was using their map for s&s intake/baffled cobra swepts. they also did unbaffled cobra's, and the one I recently changed to which is s&s intake/fuggin' viper 2 pipes. don't know if they have others, but they'll send them out free to anyone who asks, or I'll be happy to post any map here that I have if anyone needs but doesn't have it. Also, if you don't have the S&S aircleaner but DO have aftermarket pipes that S&S dyno'ed for, you may want to consider using their map - the S&S air intake is probably closer to say D&M or D&M clones intake than a map with stock intake and your pipes (whichever they are). Just a suggestion ...